SOLE is a premier exercise and fitness equipment company which has been supplying clients in Canada and the United States for more than five years now. This is company which tends to specialize in having commercial clients who need entire gyms worth of fitness equipment items. This includes (but is not limited to) items such as SOLE recumbent exercise bike, treadmill, strength training machine, elliptical machine, and other various fitness and training equipment.
SOLE also has many consumer (non-commercial) clients as well, since they are not exclusively geared towards one niche market by any means. They are a company that often markets to individuals as well as businesses, since SOLE products can easily create a basic home gym with only 3-4 different equipment items.
A big strategy of SOLE in terms of gaining more customers to their business is to market not only to businesses who need fitness equipment, but also to those individuals who would rather not exercise in a public gym.
Some people are simply not interested in exercising around other folks, and some are better geared towards focusing on exercise when they are alone. These are some of the potential customers that SOLE targets for their business.
SOLE is a company which, as all competitive retailers do, understands the importance of staying competitive with their product lines. For this reason, SOLE is always making moves to update and innovate their current designs. This is one of the most essential philosophies held by SOLE; that the engineering of exercise equipment can always be improved upon, and by improving upon it there is a higher likelihood of cornering the market and having a successful business.
Uniqueness of SOLE Recumbent Exercise Bike
Engineering their own fitness equipment items is something that is unique to SOLE, as some other companies simply import their fitness equipment pieces from other countries and third party manufacturers. This ability to engineer products from within the company, and not having to look outside the company for new innovations, is what has helped to make this 5+ year old company as successful and competitive as it currently is.
As Recumbent bikes are becoming the latest trend in the exercise world so Sole not only manufactures Sole Recumbent Exercise Bike that just resolve the peoples need but also add some advance technology so that these product could lead the pack. Therefore Sole recumbent exercise bikes are little bit expensive. Their products are mainly for commercial use.
Their main focus on manufacturing Sole recumbent exercise bikes are-
Magnetic Resistance system- To provide better user experience sole features a quiet resistance that gives users a smooth transition in between resistance levels, all while maintaining an extremely quiet workout. Thus magnetic resistance system allows users to worry less about fitness equipment noise rather to focus more on reaching fitness goals.
Adjustable Seating– This features allows a user to move forward and backward on the seat as well as the back rest. Sole knows the distinctions among users height. So it’s important to have the freedom of finding that perfect comfort level during a workout.
Display- Easy console viewing prevents workout frustrations. Displaying workout info on a large screen is vital for meeting workout goals. Easy viewing means less distractions and more achievement.
Frame- A strong durable frame is vital for Light Commercial bikes. Heavy Steel tubing along with aluminum shroud makes the SOLE bikes indestructible but light and manageable. Two wheels upfront act as touch points and make moving the bikes easy and convenient.
What They Gained
Some of the main achievements which SOLE has attained in recent years primarily have to do with some of their engineering breakthroughs with regard to their most recent product lines of fitness equipment products. The SOLE designs are very high tech looking and have sleek appearances, which are light years ahead of older, clunky looking exercise equipment designs.
These kinds of engineering breakthroughs on the part of SOLE’s product development professionals have led to sharp increases in popularity over the last few years. SOLE’s fitness equipment products are becoming steadily more popular with commercial businesses such as hotels, and this gives them the ability to sell large quantities of their products all at one time when a commercial business places a large order.
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